The City of Urdaneta, earned its name as the “Bagsakan (trading post)" City of the Pangasinan because it serves as a drop-off point of the various fruits and vegetables coming from the different municipalities in Pangasinan and nearby provinces. The city’s bagsakan center, just like in the Divisioria market, practice free enterprise, wherein nobody controls the price unlike in some areas where a group of people control the price. Sometimes, the food staples traded here are sold up to 12 percent cheaper prices. Vegetables, such as tomatoes, pechay, onions, string beans, okra, eggplants and ampalaya from Pangasinan municipalities, and fruits, such as pomelo and banana of Davao, Batangas lanzones and dalandan of Laguna, are sold daily in the city’s bagsakan market. Traders and market vendors from within Luzon come to this city to buy goods and sell these to the different towns in Pangasinan and other Luzon provinces.