MAGICMALLURDANETACITY





Magic undoubtedly became the household name for a worthwhile shopping experience for the people of Pangasinan. Since Dagupan is nearly covered by Magic and competitors, the potential of Eastern Pangasinan market was foreseen by Benjie as he took the bold move of developing a full scale shopping mall.

In 1999, Magic Mall at Urdaneta City was opened. The structure was furnished with state-of-the-art facilities that include escalators and elevators and centralized air-conditioning, which was at that time a novel feature in the locality.

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